About
Built by engineers who care about reaching people.
Loopden is a Newland Creatives product, built in Palm Desert, California. We started it because the organizations we work with kept losing important messages to the gap between their software and the people who needed to hear from it.
Loopden was created by Erik Newland, an engineer with a background spanning software and broadcast media, including time at NBC Palm Springs where reaching an audience reliably was the entire job. That experience — getting the right message to the right people at the right moment — is the problem Loopden is built to solve for every organization, not just newsrooms.
We're based in the Coachella Valley and build for the organizations around us: dance studios, youth sports leagues, camps, and schools that already run good software but struggle to make sure families actually see what matters. Loopden doesn't replace those tools. It connects to them and becomes the dependable way people get reached.
Newland Creatives is an engineering studio. We hold our work to a high bar — fast, accessible, and built to last — and Loopden is the product expression of that standard.